INTERACTIVE DIGITAL AD: 

Allows users to roll over points of the athletes body to highlight the science behind Gatorade Powder.

SMARTPHONE APP:

Athletes view training and dietary plans of featured Gatorade athletes, choose to follow a featured program or creates their own, and use the app to track and share progress.


Athletes can “silence the voices” as they overcome goals. For example, if a runner doesn’t meet their target speed voices will talk over their iPod music, then automatically silence when the speed is met.

OUT OF HOME:

High school athletes can enter the  Gatorade Powder’s Local Voices Campaign by nomination or through training updates shared from the phone app.


Gatorade will visit winners in their local communities to hear their stories and create prints with the local athletes to mimic the  Gatorade Powder ads. Video footage of behind the scenes interviews and photo shoots could be viewed in short clips on Gatorade’s YouTube channel.

PRINT AD COPY:

Stay hydrated and energized during practice. The solution to silencing the voices is Gatorade Powder.

GATORADE   

STUDENT CAMPAIGN CONCEPT IN COLLABORATION WITH TBWA\CHIAT\DAY LOS ANGELES

M&M